Your prototype is ready and the time has come to move to the next step of your business plan – to find a PR company that can help get your product out there. PR is very important for any product whether you are talking a household appliance, a kitchen gadget, an app or even new music. As you shop for a PR company one thing you will realize is that there are so many that making a decision can be daunting – you don’t want to make any mistakes as it will only slow your business down.
There are certain qualities that will tell you whether a PR company is worth your time and money. To start with, be careful of companies that are very keen on giving you long sales pitches. If a PR company is any good its work should speak for itself – they will be able to point you to a list of successes that they have had in the recent past and based on that you can make a decision about whether or not to hire them.
Many PR companies are quite keen to recruit new business. They send out their best people to acquire new customers but when it comes to the actual PR work it is handled by less experienced people. Make sure that you are working with a PR company that devotes its top resources to your account. The person who recruited you should be the same one in charge of your account and you should be able to call tem for updates at any time. You should be comfortable with your account manager – they need to understand your goals and the only way that can happen is if you are able to speak to them openly.
We recommend that you try Quite Great – they are one of the best PR companies in the UK. Find out how to get in touch with them on https://www.quitegreat.co.